what a stubborn bunch of ....
Crazy. That is all that I can come up with.
When starting a business, there will be all kinds of advice, rules, laws, and practices to follow. Location, location, location. Know what your competitors are doing. Provide products and services that meet consumer demands.
The reality is the opposite when it comes to the established companies.
WTF!
Hollywood Loves the Tiny Screen. Advertisers Don’t.
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By LAURA M. HOLSON
Published: May 7, 2007
LOS ANGELES, May 6 — Superman has the power to leap tall buildings. But leaping onto a cellphone screen is proving a little trickier.
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Warner Brothers recently created a six-episode series of short videos for mobile devices based on the popular Superman television show, “Smallville.” The episodes tracked the history of Oliver Queen, the “Smallville” billionaire mayor who, like Clark Kent, has a superhero alter ego, the Green Arrow. <more>
In six months the PR will read as if the mobile was invented for advertising.
I understand the mindset to a degree. Stuck in a model that works, like owning a old car. But that model worked in a time when things moved a little slower. Sitting on the sidelines and watching others inovate only to swoop in later seems a bit like the Theif in the Night.
Come on my ad friends. Dive in. Embrace the technology.
When starting a business, there will be all kinds of advice, rules, laws, and practices to follow. Location, location, location. Know what your competitors are doing. Provide products and services that meet consumer demands.
The reality is the opposite when it comes to the established companies.
WTF!
Hollywood Loves the Tiny Screen. Advertisers Don’t.
Article Tools Sponsored By
By LAURA M. HOLSON
Published: May 7, 2007
LOS ANGELES, May 6 — Superman has the power to leap tall buildings. But leaping onto a cellphone screen is proving a little trickier.
Skip to next paragraph
Warner Brothers recently created a six-episode series of short videos for mobile devices based on the popular Superman television show, “Smallville.” The episodes tracked the history of Oliver Queen, the “Smallville” billionaire mayor who, like Clark Kent, has a superhero alter ego, the Green Arrow. <more>
In six months the PR will read as if the mobile was invented for advertising.
I understand the mindset to a degree. Stuck in a model that works, like owning a old car. But that model worked in a time when things moved a little slower. Sitting on the sidelines and watching others inovate only to swoop in later seems a bit like the Theif in the Night.
Come on my ad friends. Dive in. Embrace the technology.
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